A
- A/B Testing
- Above the Fold
- Acquisition Cost (CAC)
- Ad Auction
- Ad Blocking
- Ad Copy
- Ad Extensions
- Ad Server
- Advertiser
- Advertorial
- Advocacy
- Adware
- Affiliate
- Affiliate Coupon
- Affiliate Disclosure
- Affiliate Influencer
- Affiliate Manager
- Affiliate Marketplace
- Affiliate Stacking
- Affiliate-Link
- Affiliate-Netzwerk
- Affiliate-Programm
- Algorithmus
- Ambush Marketing
- Amplify
- Analytics
- API Integration
- Attribution
- Attribution Model
- Attribution Modeling
- Augmented Reality (AR) Marketing
- Authenticity
- Autoresponder
- Average Order Value (AOV)
- Average Session Duration
- Awareness Stage
B
C
- Call to Action (CTA)
- Call-to-Action (CTA)
- Campaign Budget
- CAN-SPAM Act
- Carousel Post
- Cart Abandonment Rate
- Case Study
- Cause Marketing
- Chatbot Marketing
- Churn Rate
- Click Fraud
- Click-Through-Rate (CTR)
- Co-Branding
- Community Management
- Competitive Advantage
- Compliance
- Consideration Stage
- Content Amplification
- Content Audit
- Content Calendar
- Content Collaboration
- Content Curation
- Content Distribution
- Content Funnel
- Content Gap
- Content Hub
- Content Marketing
- Content Ownership
- Content Performance
- Content Pillar
- Content Repurposing
- Content ROI
- Content Strategy
- Content Syndication
- Content Velocity
- Conversion
- Conversion Rate
- Conversion Tracking
- Conversion-Rate
- Cookie
- Cookie Stuffing
- Cost Per Acquisition (CPA)
- Cost per Engagement (CPE)
- Cost Per Lead (CPL)
- Cost Per Mille (CPM)
- Cost per Post (CPP)
- Cost-Per-Click (CPC)
- Creative
- Cross-Posting
- Cross-Promotion
- Cross-Selling
- CTA (Call to Action)
- Customer Acquisition Cost (CAC)
- Customer Effort Score (CES)
- Customer Journey
- Customer Lifetime Value (CLV)
- Customer Retention
- Customer Retention Rate
- Customer Satisfaction (CSAT)
D
E
- E-Book
- E-Mail Authentication
- E-Mail Automation
- E-Mail Funnel
- E-Mail Marketing
- E-Mail Template
- Earnings Per Click (EPC)
- Editorial Guidelines
- Email Open Rate
- Email-Marketing
- Engagement
- Engagement Bait
- Engagement Metrics
- Engagement Pods
- Engagement Rate
- EPC (Earnings Per Click)
- ESP (E-Mail Service Provider)
- Event Marketing
- Event Tracking
- Evergreen Content
- Evergreen Influencer Content
- Exit Rate
G
I
K
L
M
N
O
P
- PageRank
- Pageviews
- Paid Reach
- Paid Traffic
- Pay per Click (PPC)
- Pay Per Impression (PPI)
- Pay per Lead (PPL)
- Pay per Sale (PPS)
- Pay-Per-Click (PPC)
- Penetration Pricing
- Performance Marketing
- Permission Marketing
- Persona
- Personalization
- Plain Text E-Mail
- Positionierung
- Postback URL
- Predictive Analytics
- Preheader
- Private Affiliate Program
- Product Placement
- Programmatic Advertising
- Provision
- Public Relations (PR)
- Pull Marketing
- Push Marketing
R
S
- Sales Qualified Lead (SQL)
- Scraping
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Intent
- Search Query
- Seasonal Campaign
- Seed Gifting
- Segment Analysis
- Segmentation
- Sentiment Analysis
- SEO Content
- Session
- Session Duration
- Share of Voice (SOV)
- Short-Form Content
- Skimming Pricing
- Smartlink
- Social Commerce
- Social Listening
- Social Media Ads
- Social Media Analytics
- Social Media Audit
- Social Media Campaign
- Social Media Influencer Marketing
- Social Media Marketing
- Social Media Plattform
- Social Media Policy
- Social Media Reach
- Social Media ROI
- Social Media Scheduling
- Social Media Takeover
- Social Proof
- Soft Bounce
- Spam
- Spam Filter
- Split Testing (A/B-Testing)
- Sponsored Content
- Spyware
- Stories
- Story Mention
- Storytelling
- Sub-Affiliate
- Subject Line
- Subscriber List
- Super Affiliate
- SWOT-Analyse