von Silvio Thiess | Okt 17, 2024 | 0 Kommentare
Attribution ist der Prozess, durch den festgestellt wird, welche Marketingmaßnahmen zum Erfolg, wie z. B. einem Kauf oder einer Conversion, beigetragen haben. Verschiedene Modelle, wie das „Last-Click-Attribution“, helfen dabei, den Wert einer Marketingmaßnahme zu bestimmen.
| Cookie | Dauer | Beschreibung |
|---|---|---|
| YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
| Cookie | Dauer | Beschreibung |
|---|---|---|
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| Cookie | Dauer | Beschreibung |
|---|---|---|
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| IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
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| Cookie | Dauer | Beschreibung |
|---|---|---|
| _gat_gtag_UA_135755348_1 | 1 minute | No description |
| CONSENT | 16 years 9 months 13 days | No description |
| cookielawinfo-checkbox-functional | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
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| tk_ai | 5 years | Gathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience. |
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